Monday, November 15, 2004

Virgin Casino :: Branson's Next Move?

Virgin explores casino potential

According to the BBC Online Richard Branson is looking at the potential opportunity of using the Virgin Brand in a tie-up with casino operators - specifically any synergies between gaming and its existing music and mobile retail businesses. They already have an online gaming product that apparantly has attracted over 30,000 players since its launch

i'm fascinated by 'brand' tie-ups with companies that have little-to-no relationships with gaming or leisure..

OK - quick game here - which should be the next 'retail' brand to open a casino?

i'm thinking Easy Casino
Big Orange signage - maybe the stakes increase the longer you're in the casino

or perhaps Marks and Spencers Bingo (or M&S Bingo)
You could order your underwear whilst shouting 'house'

Too far perhaps? Thought so...but its fun

posted by jo @ 1:29 AM   0 comments

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