Friday, October 29, 2004

Victor Chandler Rebrands

Victor Chandler has decided to rebrand its entire product range into one single brand image.

They claim the rationale behind the new identity is to 'look forward'

In the past, Chandlers have releases a whole host of gaming sites from betting to games to casinos without much cohesion between any of them.
"The Spin Room" is probably the most obvious example - its twee minimal casino was as far away from Chandlers bookie roots as possible.

The Spin Room is still available, but its new flagship casino will be called VCCasino.com to coincide with VCPoker and other VC-related brands

The new image is white on black with a new 'V' logo. Its clean and modern, but whether it makes a difference to their player base I doubt it - at least it cleans up what essentially was a haphazard route into online gaming

posted by jo @ 1:41 PM   0 comments

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