Friday, July 16, 2004

My casino's bigger than yours

World's largest gambling company created

In a move worthy of the best playground behaviour of one-upmanship, Harrahs Entertainment have responded to the recent merger between MGM-Mirage and Mandalay Bay by creating their own gambling superpower and taking over Caesars Entertainment.

In a deal worth £5bn, the new merged company will deliver annual revenues in excess of £4bn, 54 casinos and a profile that finally puts them within spitting distance of Las Vegas' premier league - providing an escape to the anonymity Harrahs have long been trying to grow out of.

Harrah's to Buy Caesars in $5.2B Deal
No Quick Win in Casino Merger


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