Wednesday, July 21, 2004

Fixed Odds Betting Terminals Help Stanleys

Stanley's ahead after rollercoaster ride

Stanley Leisure posted a 1% rise in profits today - and like Hills and Ladbrokes previously, largely with the help of the current bookies saviour, fixed odds betting terminals (lovingly called FOBTs). This success helped out the losses of their exclusive London casino, Crockfords, that saw a series of big wins by high rollers.

More interestingly perhaps is that Stanley is rebranding their shops from Stanley Racing to Stanleybet - which is the current name of their internet betting product. Stanley Racing has always had a fairly traditional - dare I say old-fashioned - image about them - perhaps this is Stanley's way of moving forward, albeit slowly. Interestingly, Stanley were probably the first UK bookmaker with an online casino but have always remained under the radar compared to their bigger rivals and only recently rebranded their internet casino as 'stanley casino'.

Play online at Stanley Casino

posted by jo @ 7:40 PM   0 comments

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