Thursday, July 22, 2004

Betfair finally goes head first Down Under

Betfair races into Aussie market

After more than a year in Australia waiting for any government intervention and receiving the all clear last week , Betfair finally green light themselves into the Aussie market - and do it the biggest way possible - by partnering with media and gambling big boy, Kerry Packer, who runs PBL - owner of Crown Casino in Melbourne.

Despite huge opposition from the Australian racing board, Betfair hopes to make inroads into the £1.39bn gaming market

Now, with this partnership looming, Betfair gets first pick of the media cherry - with PBL's sports coverage and media outlets throughout the country

The only slight hiccup in the proceedings is that this is still dependent on gaining a licence in order to legally operate or advertise locally and so far, all six states have opposed issuing one

But it seems, once again the Betfair steamroller shakes up a country's gaming industry and its only a matter of time before Aussie bookmakers learn to accept, compete and sit up and take note

More
PBL punts on Net betting
Racing NSW chief devastated

posted by jo @ 1:16 PM   0 comments

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